About
Loona (이달의 소녀), is a South Korean girl group formed by Blockberry Creative. The group is composed of twelve members: ViVi, Yves, JinSoul, HaSeul, Kim Lip, Chuu, HeeJin, HyunJin, Go Won, Choerry, Olivia Hye and YeoJin.
The group started its pre-debut project in October 2016 by revealing new members periodically and subsequently forming sub-units. In the following 18 months, the members were introduced through the release of individual solo tracks, single albums and extended plays. Individual promotional activities were held for each member and sub-unit. On August 7, 2018, the lead single “Favorite” was released, showing off all twelve members for the first time. The group is to debut on August 19, 2018.
History
On October 2, 2016, Blockberry Creative announced through Naver that they would be debuting their first girl-group through an 18-month long pre-debut project.
Between October 2016 and January 2017, four members: HeeJin, HyunJin, HaSeul, and YeoJin, were revealed each month, releasing a single album each.The group's first sub-unit, Loona 1/3 was introduced, consisting of previously revealed members HeeJin, HyunJin, HaSeul and new member, ViVi. The four members released the extended play Love & Live and accompanying single of the same name on March 13.The sub-unit officially began promoting from March 12, with promotions beginning on SBS's Inkigayo. They released a repackaged edition of the extended play, titled Love & Evil, on April 27.
Between April 2017 and July 2017, members ViVi, Kim Lip, JinSoul, and Choerry released their solo single albums, continuing the same monthly pattern.
In September 2017, three members, HeeJin, HyunJin and HaSeul, auditioned for JTBC's reality show Mix Nine; HeeJin and HyunJin passed the audition stage making it onto the show, where HyunJin placed Top 18 and HeeJin placed fourth in the finale.
The group's second sub-unit, Loona Odd Eye Circle, consisting of JinSoul, Kim Lip and Choerry, released the extended play Mix & Match on September 21, 2017, and began promotions on Mnet's M Countdown. The English version of "Loonatic" was released on October 23. On October 31, they released a repackaged edition of the extended play, titled Max & Match, which included three new songs.
Between the months of November 2017 and January 2018, they released the solo single albums for new members Yves, Chuu, and Go Won, continuing the monthly pattern. In March 2018, they released the solo single album for final member, Olivia Hye. On May 30, 2018, the group's third sub-unit, Loona yyxy, made their debut with the extended play Beauty & the Beat. The single "love4eva" featuring Canadian musician Grimes was released the same day with an accompanying music video.
On July 18, it was announced that the group would be holding their debut concert, titled LOOΠΔbirth, on August 19, 2018. On July 30, it was announced that the group will pre-debut as a whole group on August 7, 2018, with a lead single "Favorite".